Grow faster with Proppel

Media Buyer

A Media Buyer plans, launches, and optimizes paid advertising campaigns across platforms such as Meta, Google, TikTok, Pinterest, and others. They own campaign performance end to end, from setup and budget allocation to optimization and reporting, working to hit targets like ROAS, CPA, and revenue. Junior buyers run campaigns under guidance, mid-level buyers manage their own accounts independently, and senior buyers lead media strategy, scaling decisions, and client relationships. Across every level, a strong Media Buyer pairs analytical thinking with creative judgment to turn data into decisions that move the numbers.

Salary Ranges

  • Professional with 1-3 years of experience.

    Key Responsibilities

    • Support senior media buyers in campaign setup and monitoring across platforms like Meta, Google, and TikTok.

    • Execute basic campaign tasks and ad trafficking under close supervision.

    • Assist with account organization, performance tracking, and documentation.

    • Collaborate with team members to ensure correct implementation of creatives and copy.

    Autonomy & Decision-Making

    Requires well-defined workflows and step-by-step guidance. Not yet responsible for strategy or optimization decisions. Performs best in environments with mentorship, documentation, and feedback loops.

    Tools & Skills

    • Hands-on experience with ad platforms (Meta Ads Manager, Google Ads, TikTok Ads).

    • Basic understanding of performance metrics (CPM, CTR, CPA, ROAS).

    • Familiarity with campaign structure, naming conventions, and creative trafficking.

    • Strong attention to detail and eagerness to learn.

    • Comfortable working within defined processes and receiving direction.

    Ideal For

    • Teams seeking dependable support with campaign execution tasks.

    • Brands or agencies looking for a reliable junior to maintain campaign hygiene while senior team members focus on strategy and performance.

  • Professional with 3-5 years of experience.

    Key Responsibilities

    • Manage paid campaigns independently across Meta, Google, TikTok, and similar platforms.

    • Pull reports, identify delivery issues, and maintain account structure and creative rotation.

    • Collaborate on ad trafficking, QA, and testing implementation.

    • Support internal documentation, naming conventions, and media calendars.

    Autonomy & Decision-Making

    Can execute tasks independently once given direction, but still relies on senior oversight for major strategic decisions. Able to identify and flag performance trends. Best suited for environments with a strong lead media buyer and clear campaign frameworks.

    Tools & Skills

    • Proficient in Meta Ads Manager, Google Ads, and TikTok Ads Manager.

    • Skilled in audience targeting, A/B testing, and performance optimization.

    • Comfortable with analytics tools (GA4, Triple Whale, Northbeam, or similar).

    • Able to interpret data and surface actionable insights.

    • Familiar with ongoing platform updates and emerging ad features.

    Ideal For

    • Media teams looking for dependable, semi-autonomous execution support.

    • Brands or agencies needing hands-on help managing campaign delivery and performance, without requiring strategy or client-facing duties.

    • Senior media buyers seeking a reliable right-hand to handle execution, reporting, and maintenance efficiently.

  • Professional with 5+ years of experience.

    Key Responsibilities

    • Own media strategy end to end across multiple accounts or channels (Meta, Google, TikTok, Pinterest, and others).

    • Lead campaign planning, budget allocation, and scaling decisions to hit revenue, ROAS, and CPA targets.

    • Drive creative strategy in collaboration with content and design teams, including testing frameworks and iteration cycles.

    • Oversee junior and mid-level buyers, providing direction, feedback, and performance reviews.

    • Manage client or stakeholder relationships, presenting results, insights, and strategic recommendations.

    • Stay ahead of platform changes and proactively adapt strategies to maintain performance.

    Autonomy & Decision-Making

    Fully autonomous. Leads strategy, sets priorities, and makes high-stakes optimization calls without requiring oversight. Comfortable operating in fast-moving environments and making decisions with incomplete data.

    Tools & Skills

    • Expert-level proficiency across Meta Ads Manager, Google Ads, TikTok Ads Manager, and ideally LinkedIn Ads or programmatic platforms.

    • Deep understanding of full-funnel strategy for both e-commerce (DTC) and lead generation.

    • Experience managing high-budget accounts ($100K+/mo) with a track record of hitting ROAS and CPA goals.

    • Strong analytical skills with proficiency in attribution tools (Triple Whale, Northbeam, GA4, or similar).

    • Fluent in AI-assisted creative tools (Motion, AdCreative.ai, or similar). Uses them actively to inform creative decisions, not just as a novelty.

    • Skilled in performance-driven creative briefing and structured testing methodology.

    • Confident communicator, able to present data and strategic recommendations to clients or senior leadership.

    • Experience managing or mentoring junior team members.

    Ideal For

    • Brands or agencies ready to hand off full ownership of paid media to a high-trust operator.

    • Fast-scaling DTC companies that need someone to own growth through paid channels.

    • Teams looking for a player-coach who can execute while also leading others.

Key Factors that impact Salary and Seniority

  • Previous US experience

  • Skilled with Meta, TikTok, Google, LinkedIn, SEM, and programmatic ads

  • Experience in e-commerce and lead generation campaigns

  • Comfort with AI tools in day-to-day workflow

  • Ability to manage a larger workload and oversee strategy as seniority increases

Alternative names for this role

Paid Media Assistant

Paid Media Specialist

PPC Specialist

SEM Specialist

Performance Marketing Specialist

Start Hiring

Meet some of our exceptional Media Buyers


Click on the CVs below to view the full CVs and portfolios (if applicable).

These are just a few examples of the outstanding quality and experience of our talent. If you want to hire someone like this, get in touch and we’ll start the process as soon as possible.

Paula | $2,000/mo

  • Paula is a Paid Media Assistant with hands-on experience supporting campaign setup, tracking, and optimization across Meta, Google, and TikTok. Passionate about digital advertising, she brings a data-driven mindset and a strong attention to detail.

Juana | $2,000/mo

  • Juana is a Junior Media Buyer with 2+ years of experience running e-commerce campaigns across Google, Meta, TikTok, and Pinterest. She has worked with both global and local brands—particularly in the beauty sector—optimizing performance to support DTC growth.

Santiago | $2,000/mo

  • Santiago is a Junior Media Buyer with over 3 years of experience managing and optimizing paid campaigns on Google and Meta Ads. He specializes in performance analysis, keyword strategy, and A/B testing for E-commerce brands, consistently contributing to improved ROI and campaign efficiency.

Juliana | $3,500/mo

  • Juliana is a Paid Media Manager with specialized experience running Meta and Google Ads campaigns for e-commerce brands. She has managed high-budget accounts with a strong focus on performance, ROI, and data-driven optimization.

Ready to grow faster?

Start Hiring

Looking for a different role?

Here are some alternative roles that may suit your requirements.

See More Roles