Email Marketer

Professional with 1-2 years of experience.

Key Responsibilities

• Support the creation and execution of email marketing campaigns, including writing simple copy and setting up/sending emails under guidance.

• Assist with audience segmentation, list management, and campaign scheduling.

• Collect and organize campaign data to help with basic performance reporting.

• Collaborate with the marketing team to align email initiatives with broader digital strategies.

Autonomy & Decision-Making

Performs best with clear direction and close collaboration. Needs guidance to plan and optimize full campaigns, but can take ownership of recurring tasks like weekly email sends.

Tools & Skills

Familiar with email platforms like Mailchimp, Klaviyo, or similar + Basic knowledge of segmentation, list hygiene, and email best practices + Strong communication skills, basic copywriting abilities, and eagerness to learn + Comfortable using spreadsheets and simple analytics dashboards.

Ideal For

• Brands looking to nurture a junior team member into a confident email marketer.

• Startups or small teams that need adaptable talent with strong execution skills and a growth mindset.

Professional with 2-4 years of experience.

Key Responsibilities

• Develop and implement end-to-end email marketing strategies, from campaign planning and advanced segmentation to automation setup and execution.

• Monitor key performance metrics (open rates, click-through rates, conversions) and optimize campaigns for better engagement and results.

• Collaborate with content, design, and performance teams to ensure cohesive messaging across all channels.

• Identify and act on opportunities to improve email performance through testing and data-driven adjustments.

Autonomy & Decision-Making

Capable of managing and optimizing email campaigns with minimal supervision. Can execute strategy effectively, though may still require direction for long-term planning or high-level marketing vision development.

Tools & Skills

Proficient in email marketing platforms (e.g., Klaviyo, Mailchimp, HubSpot) + Comfortable working with automation tools, advanced segmentation, and A/B testing + Strong analytical mindset with the ability to translate data into actionable insights + Excellent collaboration and communication skills.

Ideal For

• Brands seeking a self-sufficient marketer to own and grow their email channel.

• Companies that want a performance-driven professional who can contribute to the broader marketing strategy while continuing to refine long-term vision and leadership skills.

Professional with over +4 years of experience.

Key Responsibilities

• Lead the email marketing strategy, including advanced segmentation, automation flows, and in-depth performance analysis.

• Oversee large-scale campaigns from planning to execution, ensuring alignment with broader marketing goals.

• Provide insights into audience behavior and adjust strategies to maximize engagement, conversions, and ROI.

• Manage client relationships (for agency settings), including reporting, briefings, and presenting results.

• Mentor junior and mid-level team members on best practices, tools, and campaign optimization.

Autonomy & Decision-Making

Operates with a high level of independence, owning strategy, execution, and performance outcomes. Prioritizes strategic initiatives and high-impact projects.

Tools & Skills

Advanced proficiency in major email platforms (e.g., HubSpot, Klaviyo, Salesforce Marketing Cloud). + Strong data analysis skills with the ability to derive actionable insights from complex performance metrics. + Experience managing significant marketing budgets and allocating resources efficiently. + Excellent leadership, mentoring, and client communication skills.

Ideal For

• Companies seeking a strategic leader to drive results through email marketing.

• Agencies or in-house teams that need a senior marketer to own high-level decisions, manage key accounts, and guide team development.