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Email Marketer

An Email Marketer professional helps brands connect with audiences through targeted, data-driven email campaigns. They craft, automate, and optimize emails to boost engagement, retention, and conversions. Skilled in segmentation and performance analysis, they turn insights into impact. Strategic and detail-oriented, they’re essential to any growth-focused team.

Salary Ranges

  • Professional with 1-2 years of experience.

    Key Responsibilities

    • Support the creation and execution of email marketing campaigns, including writing simple copy and setting up/sending emails under guidance.

    • Assist with audience segmentation, list management, and campaign scheduling.

    • Collect and organize campaign data to help with basic performance reporting.

    • Collaborate with the marketing team to align email initiatives with broader digital strategies.

    Autonomy & Decision-Making

    Performs best with clear direction and close collaboration. Needs guidance to plan and optimize full campaigns, but can take ownership of recurring tasks like weekly email sends.

    Tools & Skills

    Familiar with email platforms like Mailchimp, Klaviyo, or similar + Basic knowledge of segmentation, list hygiene, and email best practices + Strong communication skills, basic copywriting abilities, and eagerness to learn + Comfortable using spreadsheets and simple analytics dashboards.

    Ideal For

    • Brands looking to nurture a junior team member into a confident email marketer.

    • Startups or small teams that need adaptable talent with strong execution skills and a growth mindset.

  • Professional with 2-4 years of experience.

    Key Responsibilities

    • Develop and implement end-to-end email marketing strategies, from campaign planning and advanced segmentation to automation setup and execution.

    • Monitor key performance metrics (open rates, click-through rates, conversions) and optimize campaigns for better engagement and results.

    • Collaborate with content, design, and performance teams to ensure cohesive messaging across all channels.

    • Identify and act on opportunities to improve email performance through testing and data-driven adjustments.

    Autonomy & Decision-Making

    Capable of managing and optimizing email campaigns with minimal supervision. Can execute strategy effectively, though may still require direction for long-term planning or high-level marketing vision development.

    Tools & Skills

    Proficient in email marketing platforms (e.g., Klaviyo, Mailchimp, HubSpot) + Comfortable working with automation tools, advanced segmentation, and A/B testing + Strong analytical mindset with the ability to translate data into actionable insights + Excellent collaboration and communication skills.

    Ideal For

    • Brands seeking a self-sufficient marketer to own and grow their email channel.

    • Companies that want a performance-driven professional who can contribute to the broader marketing strategy while continuing to refine long-term vision and leadership skills.

  • Professional with over +4 years of experience.

    Key Responsibilities

    • Lead the email marketing strategy, including advanced segmentation, automation flows, and in-depth performance analysis.

    • Oversee large-scale campaigns from planning to execution, ensuring alignment with broader marketing goals.

    • Provide insights into audience behavior and adjust strategies to maximize engagement, conversions, and ROI.

    • Manage client relationships (for agency settings), including reporting, briefings, and presenting results.

    • Mentor junior and mid-level team members on best practices, tools, and campaign optimization.

    Autonomy & Decision-Making

    Operates with a high level of independence, owning strategy, execution, and performance outcomes. Prioritizes strategic initiatives and high-impact projects.

    Tools & Skills

    Advanced proficiency in major email platforms (e.g., HubSpot, Klaviyo, Salesforce Marketing Cloud). + Strong data analysis skills with the ability to derive actionable insights from complex performance metrics. + Experience managing significant marketing budgets and allocating resources efficiently. + Excellent leadership, mentoring, and client communication skills.

    Ideal For

    • Companies seeking a strategic leader to drive results through email marketing.

    • Agencies or in-house teams that need a senior marketer to own high-level decisions, manage key accounts, and guide team development.

Key Factors that impact Salary and Seniority

  • Previous US experience

  • Experience creating email campaigns for e-commerce

  • Ability to handle end-to-end execution

  • Ability to take ownership of creative input

  • Additional skills such as CRM integration, automation tools, performance analysis, or cross-channel coordination

  • Ability to manage a larger workload and oversee strategy as seniority increases

Alternative names for this role

Email Marketing Assistant

Email Marketing Coordinator

Digital Marketing Coordinator, with email focus

Email and SMS Marketing Coordinator

Customer Engagement Specialist

CRM Marketing Specialist

Direct Marketing Specialist

Email Campaign Manager

Marketing Automation Specialist

Lifecycle Email Marketing Specialist

Email Marketing Strategist

Lifecycle Marketing Manager

Digital Communications Manager

Meet some of our exceptional Email Marketers


Click on the CVs below to view the full CVs and portfolios (if applicable).

These are just a few examples of the outstanding quality and experience of our talent. If you want to hire someone like this, get in touch and we’ll start the process as soon as possible.

Victoria | $2,000/mo

  • Victoria is a mid-level Email Marketer with a strong background in graphic design. She began her career as a Graphic Designer and has since specialized in strategizing and designing engaging email campaigns and flows, using data-driven insights to optimize performance.

Yael | $2,500/mo

  • Yael is a mid-level Email Marketer with over 3 years of experience in email and SMS marketing, specializing in lifecycle strategies for DTC and e-commerce brands across the US, Australia, and Europe. He excels at building personalized, automated workflows that drive customer engagement, increase retention, and support long-term brand growth.

Andrea | $3,000/mo

  • Andrea is a Senior Email Marketer with deep expertise in e-commerce, specializing in lifecycle campaigns and re-engagement strategies that boost customer retention. She’s proficient in both email and SMS marketing, client relationship management, and performance analysis.

Alejandra | $4,000/mo

  • Alejandra is a Senior Email Marketer with over 7 years of experience in email and SMS marketing, specializing in retention strategies for e-commerce brands. She focuses on personalized automation and data-driven tactics to boost customer engagement, strengthen loyalty, and drive long-term growth.

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