E-Commerce Specialist

Professional with 1-2 years of experience.

Key Responsibilities

• Build and update product pages in Shopify (or similar platforms), ensuring alignment with brand guidelines and usability best practices.

• Upload and manage digital assets, such as product images and promotional banners supplied by the design team.

• Assist with the launch of new collections or campaigns by updating landing pages, featured products, and promotional content.

• Support variant setup, product refinements, and add-on configurations.

• Conduct basic frontend QA testing to ensure product and content accuracy before go-live.

• Coordinate with cross-functional teams to collect missing product information or visual assets.

• Help maintain inventory accuracy and perform routine backend updates.

Autonomy & Decision-Making

Thrives with clear direction and task-based ownership. Can independently manage day-to-day updates and product uploads but requires oversight for strategic planning, automation setup, or large-scale site changes.

Tools & Skills

• Basic knowledge of eCommerce platforms like Shopify or WooCommerce.

• Familiar with catalog management, digital asset handling, and frontend QA.

• Light image edits in Canva or Photoshop, such as cropping and resizing. Original design work, like creating banners or graphics, isn't part of the role.

• Awareness of basic SEO practices.

• Understands inventory/order systems at a foundational level.

Ideal For

• Brands looking for hands-on support with product page execution, catalog updates, and merchandising basics.

• E-commerce teams that need a reliable, detail-focused specialist with a strong execution mindset and a desire to grow in the digital retail space.

Across the range

At the lower end, expect someone who handles product uploads and store updates with clear direction. At the higher end, expect someone with some US and/or Shopify store experience who runs day-to-day updates with some oversight.

Professional with 2-5 years of experience.

Key Responsibilities

• Manage and optimize product listings, including images, descriptions, metadata, tags, and categorization for improved visibility and performance.

• Manage product and collection launches in the back end, coordinating content updates with marketing and design.

• Track store metrics such as traffic, sales, and conversion rates, and flag issues or opportunities to the team.

• Support the wider team with back-end tasks such as inventory updates, order issues, discount codes, and app settings.

• Conduct QA testing for new site features, layout changes, or content before deployment.

• Collaborate with marketing, customer support, and fulfillment teams to ensure alignment across all touchpoints.

• Support junior team members with day-to-day tasks and quality checks.

Autonomy & Decision-Making

Works independently on day-to-day store management and launches, and can prioritize their own workload. Needs guidance on CRO, site changes that involve code, and store strategy, which usually sit with a senior specialist or e-commerce lead.

Tools & Skills

• Proficient in their core eCommerce platform (e.g., Shopify or WooCommerce).

• Solid understanding of SEO best practices for product pages. Some awareness of CRO is a plus, but hands-on CRO is a senior skill.

• Able to interpret and act on sales and traffic reports.

• Familiar with metadata strategy and product taxonomy.

• Comfortable with apps, theme settings, and the store admin. HTML/CSS and development work aren't expected at this level.

• Strong analytical and problem-solving skills.

• Experience coordinating with marketing, design, and fulfillment teams.

Ideal For

• Brands looking for a reliable e-commerce specialist who can run the day-to-day store and back end with little supervision.

• Teams that need hands-on store support so their marketing or e-commerce lead can focus on growth. For CRO and testing, a senior specialist is usually the better fit.

Across the range

At the lower end, expect strong store management and launch execution on their core platform. At the higher end, expect US store experience, solid reporting on store metrics, and experience supporting junior team members. CRO, A/B testing, and code changes usually sit at the senior level.

Professional with 5+ years of experience.

Key Responsibilities

• Manage store performance day to day, focusing on conversion, customer experience, and operational efficiency, working from the goals set by a head of e-commerce, CMO, or founder.

• Plan and run CRO projects and A/B tests on product pages, collections, and checkout, and report on results.

• Support and guide junior and mid-level team members. Managing a small team is more typical at the higher end of the range.

• Work with the email or retention team to improve customer lifetime value, focusing on the on-site experience.

• Handle the more technical store work, such as theme edits, basic HTML/CSS, and setting up apps. They're not developers, so custom builds usually sit with a developer. Marketplace integrations (e.g., Amazon) are more typical at the higher end of the range.

• Coordinate with marketing, paid media, design, and fulfillment teams so the store lines up with campaigns and product launches.

• Create and maintain a promotional calendar, ensuring alignment with product launches, campaigns, and seasonal trends.

• Track costs related to e-commerce tools and apps, and flag savings or new tools worth testing.

Autonomy & Decision-Making

Highly autonomous across the range on day-to-day store management, CRO, and testing. Contributes to e-commerce strategy through ideas and test results, while the overall direction and budgets are set by a head of e-commerce, CMO, or founder. At the higher end of the range, candidates run the store and their projects fully independently and may manage a small team. At the lower end, candidates are making the step up into full ownership of store performance.

Tools & Skills

• Advanced expertise in their core eCommerce platform (e.g., Shopify). Marketplace experience like Amazon is more common at the higher end of the range.

• Hands-on CRO and A/B testing experience, using tools like Google Analytics and Shopify reports.

• Data-driven decision-making and KPI analysis.

• Familiarity with paid media coordination and performance tracking.

• Basic HTML/CSS and theme editing. Managing a small team is more common at the higher end of the range.

• Strong cross-functional collaboration and communication skills.

Ideal For

• Established brands that need a senior specialist to run the store and improve conversion with minimal oversight. Leading a small team is more typical at the higher end of the range.

• Companies that need someone hands-on to turn their e-commerce goals into store improvements, tests, and launches.

• Companies with a leader already in place, such as a head of e-commerce, CMO, or founder, who owns the overall business direction. This is a senior hands-on role that can run the store and a small team, not a head of e-commerce or e-commerce director hire.

Across the range

Everyone in this range can manage the store day to day and run CRO projects and A/B tests. What moves a candidate toward the top of the range is a proven track record of improving conversion, more technical store work, marketplace experience like Amazon, and managing a small team. Most candidates bring one or two of these. If you need all of them in one hire, plan for the higher end and a longer search.

If you need someone to set the overall e-commerce strategy and budget, that's a head of e-commerce hire. These specialists aren't developers, so if you need deep development or engineering expertise, such as custom theme builds, apps, or integrations, that's usually two hires, not a higher salary. The same goes for a specialist who also runs your email and retention marketing or manages paid media. Running Amazon advertising or managing the full Amazon channel is a separate role as well.