Grow faster with Proppel

Marketing Assistant

A Marketing Assistant supports the execution of digital campaigns across email, social media, and content. They handle scheduling, reporting, and coordination tasks to keep marketing operations running smoothly. Skilled in tools like HubSpot, Canva, and Google Analytics, they bring creativity and organization to the team. Perfect for companies seeking adaptable talent with a growth mindset and strong execution skills.

Salary Ranges

  • Professional with 1-2 years of experience.

    Key Responsibilities

    • Help manage marketing calendars and ensure timely execution of content.

    • Assist with social media scheduling, website/blog updates, and competitor research.

    • Collect and organize campaign data to help with basic performance reporting.

    • Support the creation and execution of email marketing campaigns, including writing simple copy and setting up/sending emails under guidance.

    • Collaborate with senior marketers to align tasks with broader marketing strategies.

    Autonomy & Decision-Making

    Performs best with clear direction and close collaboration. Requires guidance to develop and optimize campaigns but can take ownership of recurring tasks like email drafts, social media posts, and scheduling.

    Tools & Skills

    Familiar with platforms like Canva, HubSpot, Mailchimp, and Google Analytics. + Basic knowledge of segmentation, email best practices, and social scheduling tools. + Strong organizational and communication skills, basic copywriting abilities, and a proactive, growth-oriented mindset. + Comfortable using spreadsheets, dashboards, and basic productivity tools.

    Ideal For

    • Companies looking to nurture junior marketing talent into future leaders.

    • Startups or small teams seeking adaptable, hands-on support with marketing execution and campaign management.

  • Professional with 2-5 years of experience.

    Key Responsibilities

    • Create marketing collateral such as flyers, landing pages, and simple design assets.

    • Support SEO efforts through keyword-based blog writing and basic on-page optimization.

    • Execute email, social media, and content marketing campaigns with minimal supervision.

    • Assist with ad campaign tracking, analytics reporting, and performance summaries.

    • Manage calendars, meetings, and travel for multiple team members, as well as coordinate with vendors and clients.

    • Prepare internal documentation, presentations, and light budgeting reports.

    Autonomy & Decision-Making

    Capable of managing day-to-day tasks independently and taking ownership of small-scale campaigns or internal marketing projects. Requires strategic direction but can work autonomously within set goals and timelines.

    Tools & Skills

    Proficient in tools like HubSpot, Canva, Google Analytics, and Meta Ads Manager. + Comfortable with CRM platforms (e.g., Salesforce, HubSpot) and task management tools. + Strong multitasking and communication skills, with a working knowledge of budgeting and invoicing. + Understands how to track and report on digital marketing performance.

    Ideal For

    • Teams looking for a hands-on marketer who can support campaign execution and bring tactical experience to the table.

    • Companies that need a reliable and proactive team player to keep projects running smoothly without requiring full strategic ownership.

Key Factors that impact Salary and Seniority

  • Previous US experience

  • Experience executing paid media or email campaigns

  • Additional skills such as SEO, copywriting, analytics, design tools, CRM management, etc.

  • Ability to operate more independently as seniority grows

  • Ability to manage a larger workload as seniority increases

Alternative names for this role

Junior Marketing Assistant

Entry-Level Marketing Coordinator

Marketing Intern

Digital Marketing Assistant

Marketing Trainee

Junior Digital Marketing Associate

Campaign Coordinator

Content & Marketing Associate

Marketing Operations Assistant

Growth Marketing Assistant

Start Hiring

Meet some of our exceptional Marketing Assistants


Click on the CVs below to view the full CVs and portfolios (if applicable).

These are just a few examples of the outstanding quality and experience of our talent. If you want to hire someone like this, get in touch and we’ll start the process as soon as possible.

Cielo | $2,000/mo

  • Cielo is a Junior Marketing Assistant with over 2 years of hands-on experience in social media management, video editing, and influencer collaborations. She’s skilled in managing DMs, fostering community engagement, and creating content for platforms like Instagram and TikTok.

Inés | $2,500/mo

  • Inés is a Mid-Level Marketing Assistant with over 4 years of experience. She has a strong background in managing paid media campaigns, analyzing performance metrics, and supporting the execution of marketing strategies. Ines also brings solid project management skills, ensuring campaigns are delivered on time and aligned with business goals.

Marcela | $2,500/mo

  • Marcela is a Marketing Assistant with over 5 years of experience supporting US-based brands across agency and in-house environments. She specializes in digital marketing, social media strategy, and performance analysis.

Patricia | $3,000/mo

  • Patricia is a Marketing Assistant with hands-on experience supporting digital marketing efforts across both agency and in-house environments. She specializes in content creation, email marketing, and paid campaign coordination.

Ready to grow faster?

Start Hiring

Looking for a different role?

Here are some alternative roles that may suit your requirements.

See More Roles