Graphic Designer

Professional with 1-2 years of experience.

Key Responsibilities

• Assist with design tasks following brand guidelines.

• Prepare and export assets for digital projects.

• Support senior designers in day-to-day creative work.

Autonomy & Decision-Making

Requires close guidance and clear direction. Works best with structured tasks and ongoing feedback.

Tools & Skills

• Basic proficiency in design software (e.g., Adobe Photoshop, Illustrator).

• Strong attention to detail and understanding of fundamental design principles.

Ideal For

• Brands seeking adaptable, eager-to-learn talent to support senior designers with layout work, asset preparation, and production tasks.

• Creative teams looking for junior professionals with strong growth potential.

Across the range

At the lower end, expect someone who works from clear templates and briefs. At the higher end, expect someone with some e-commerce or US brand experience who needs fewer rounds of feedback.

Professional with 2-5 years of experience.

Key Responsibilities

• Own design projects independently across digital platforms.

• Design high-performing social media ads, email creatives, and web assets.

• Contribute to creative strategy and suggest data-driven improvements.

• Share design expertise directly with the team.

Autonomy & Decision-Making

Works with minimal supervision. Comfortable making design decisions and handling feedback, but may still require strategic guidance.

Tools & Skills

• Proficient in multiple design tools (e.g., Adobe Creative Suite, Figma).

• Strong understanding of branding, layout design, and performance KPIs.

Ideal For

• E-commerce brands and creative teams looking for independent designers, ideally with US market experience, capable of high-quality execution and strategic input.

• Perfect for campaigns that demand strong design skills combined with performance and results awareness.

Across the range

At the lower end, expect strong independent execution on ads, emails and web assets. At the higher end, expect US e-commerce experience and extra skills like motion or UX/UI.

Professional with 5+ years of experience.

Key Responsibilities

• Contribute to creative direction and visual strategy, and lead it at the higher end of the range.

• Oversee design processes to ensure quality, consistency, and brand alignment.

• Mentor junior designers and contribute to team growth.

• Drive strategic design decisions that support campaign and business goals.

Autonomy & Decision-Making

Operates with a high level of autonomy and is trusted to lead projects. At the higher end of the range, candidates operate fully autonomously, make high-level decisions, and manage client relationships with confidence. At the lower end, candidates are making the step up into full ownership. Leads design for their area, and usually reports into a creative director, brand lead, or head of marketing who sets the overall brand and creative direction.

Tools & Skills

• Advanced proficiency in design tools (e.g., Adobe Creative Suite, Figma).

• Expertise in cross-platform design, performance marketing, and strategic brand thinking.

Ideal For

• Companies needing design leadership for their team, typically at the higher end of the range.

• Teams looking to scale creative operations with experienced guidance.

• Client-facing roles that demand both creative excellence and business insight.

Across the range

Everyone in this range is a strong, independent senior designer. What moves a candidate toward $4,000 is leading creative direction, owning client relationships, and extra skills like brand identity, motion or UX/UI. If you need a designer who also sets the creative direction, plan for the higher end. If you need a designer who also edits video or runs the wider creative strategy across channels, that's usually two roles, not a higher salary.