Influencer Marketer

Professional with 1-2 years of experience, in some cases previous experience is an internship.

Key Responsibilities

• Source influencers and creators across Instagram, TikTok, and YouTube based on brief criteria.

• Support influencer outreach and manage communications (email/DMs).

• Track responses, shipping, and content status in spreadsheets or CRM tools.

• Assist with product seeding, follow-ups, and basic TikTok Shop or affiliate creator onboarding.

• Update campaign trackers and organize UGC for internal review.

Autonomy & Decision-Making

Requires close supervision and detailed briefs. Works best with well-defined tasks and feedback loops.

Tools & Skills

• Familiarity with spreadsheets, Notion, or CRM tools like Grin, Aspire, or Upfluence (nice to have).

• Basic exposure to TikTok Shop or affiliate creator programs is a plus, not required.

Ideal For

• Brands looking for a fast-learning, adaptable professional who is motivated to grow, eager to learn, and excited about working with international teams.

Professional with 2-3 years of experience, most likely with experience in the US, and in a similar niche to the client.

Key Responsibilities

• Manage influencer identification, vetting, and outreach.

• Negotiate content terms, deliverables, and usage rights with micro and macro influencers.

• Build and manage affiliate or TikTok Shop creator programs, tracking GMV and commission performance.

• Track campaign performance and maintain dashboards.

• Coordinate briefs and brand alignment with influencers.

• Collaborate with content and paid teams to repurpose top-performing UGC.

Autonomy & Decision-Making

Takes ownership of projects and works independently on most tasks, while still requiring occasional guidance. On the higher end, they could support strategy.

Tools & Skills

• Experience with influencer CRM and affiliate platforms (e.g., Grin, Aspire, Upfluence) or manual spreadsheet tracking.

• Working knowledge of TikTok Shop and affiliate/creator commerce programs.

• Comfort negotiating usage rights and deliverables; familiarity with whitelisting or Spark Ads is a plus.

Ideal For

• Growing teams seeking a skilled specialist to own influencer outreach and campaign execution.

• Brands looking for a professional ready to negotiate deals and analyze partnership ROI with confidence.

Professional with over 3 years of experience, definitely should have experience with US brands or agencies.

Key Responsibilities

• Build and lead influencer and creator commerce strategy aligned with brand goals and campaign KPIs.

• Manage an influencer team or freelancers across outreach, negotiation, and execution.

• Oversee influencer funnels: seeding, gifting, paid collabs, and ambassador programs.

• Lead TikTok Shop and affiliate program strategy, reporting on GMV, commission structure, and channel performance.

• Own reporting on creator ROI, brand sentiment, and audience growth.

• Develop creator vetting standards, negotiation playbooks, and relationship-building frameworks.

Autonomy & Decision-Making

High autonomy. Can lead a team, on the lower end maybe they haven't led a team yet but are ready to do it, on the higher end they will already have experience managing a team. They can ideate, build creator and affiliate partnerships strategy, and run the influencer function end to end.

Tools & Skills

• Strategic thinker with strong data and creative sensibility; experienced with influencer CRM and affiliate platforms.

• Experience negotiating usage rights, whitelisting, and Spark Ads coordination with a paid media team.

• Track record scaling TikTok Shop or affiliate/creator commerce channels.

Ideal For

• Companies scaling their influencer program, looking for a senior professional to lead high-impact partnerships and strategy.

• Brands needing an experienced professional to run the influencer marketing function or department.