Creative Strategist

Professional with 2-3 years of experience.

Key Responsibilities

• Develops creative briefs for performance-driven paid social campaigns across Meta, TikTok, and YouTube.

• Analyze creative performance data to extract insights and inform future concepts.

• Script, storyboard, and direct UGC or in-house video ad production.

• Collaborate with media buyers to align creative output with paid media strategy.

• Run structured creative testing frameworks (hooks, angles, formats) and report on results.

• Manage relationships with content creators or video editors to execute on briefs.

Autonomy & Decision-Making

Operates with moderate independence. Assists in the creative brief and testing process with minimal day-to-day supervision. May escalate on high-investment decisions or when navigating brand-sensitive content. Comfortable presenting recommendations backed by data.

Tools & Skills

• Proficient in Meta Ads Manager, TikTok Ads Manager, and Google Analytics.

• Experienced in scripting and storyboarding for direct response video ads.

• Strong grasp of creative testing methodology and performance frameworks.

• Comfortable using project management tools (Asana, Notion, ClickUp).

• Familiar with UGC sourcing and creator management.

• Understanding of US DTC and e-commerce consumer behavior.

Ideal For

• Scaling DTC brands that need a strategic creative partner to own the brief-to-test process.

• Paid media teams that need a creative strategist who can bridge data and storytelling.

Professional with 3+ years of experience.

Key Responsibilities

• Lead end-to-end creative strategy for paid social channels, owning the full funnel from awareness to conversion.

• Build and manage a structured creative testing system to continuously improve ROAS and reduce CAC.

• Define creative frameworks, messaging hierarchies, and angle banks used across the team.

• Present creative performance reviews to clients or senior stakeholders with clear recommendations.

• Mentor junior and mid-level strategists and oversee brief quality across the team.

• Partner with media buying, brand, and growth teams to align creative strategy with business goals.

• Identify creative trends and translate them into scalable, performance-driven concepts.

Autonomy & Decision-Making

Fully autonomous on strategy and execution. Comfortable leading client-facing conversations, making high-stakes creative calls, and managing team output. Acts as a thought leader on creative performance within the organization.

Note: this level of autonomy assumes a support structure is in place, this is not a fully standalone, solo-operator role. A senior hire still needs someone to report into and a team to collaborate with (see below).

Tools & Skills

• Expert-level proficiency across Meta, TikTok, YouTube, and emerging paid social platforms.

• Deep command of creative analytics, attribution, and incrementality testing.

• Experienced in managing creative production pipelines and vendor/creator relationships.

• Skilled in presenting data-driven creative recommendations to executive stakeholders.

• Familiarity with tools like Triple Whale, Northbeam, or other MER dashboards.

• Strong understanding of US consumer psychology and direct response copywriting principles.

Ideal For

• High-growth DTC brands that need a strategic creative leader to own performance creative from concept to results.

• Agencies or in-house teams looking for a senior hire who can build systems, lead teams, and drive measurable impact.

• Companies with a support structure already in place: someone for this person to report into (a creative director, head of marketing, or senior stakeholder), plus a team to work alongside (media buyer, designer, or video editor). This role is not a fit for a company looking to hand off the entire creative function to one standalone hire with no oversight or team, that scope requires a US-based hire instead.