Creative Strategist

Professional with 1-2 years of experience.

Key Responsibilities

• Support the development of creative briefs and ad concepts for paid social and performance campaigns.

• Research competitors, trends, and winning ad formats across Meta, TikTok, and YouTube.

• Assist in scripting and storyboarding video ads and static creatives.

• Analyze basic performance data to identify patterns in creative execution.

• Collaborate with media buyers and content creators to support campaign delivery.

Autonomy & Decision-Making

Works under close supervision. Follows established briefs and creative frameworks. Begins to develop an instinct for what performs, but relies on senior team members for strategic direction and final creative decisions.

Tools & Skills

• Familiarity with Meta Ads Manager and basic performance metrics

• Experience with Google Docs, Slides, or Notion for brief writing

• Exposure to creative testing concepts (A/B testing, hooks, CTAs)

• Basic understanding of DTC or e-commerce advertising

• Strong communication skills and ability to articulate creative rationale.

Ideal For

• Brands that need additional creative support and can provide mentorship.

• Teams building out a creative strategy function and want to develop talent from the ground up.

Professional with 2-4 years of experience.

Key Responsibilities

• Develops creative briefs for performance-driven paid social campaigns across Meta, TikTok, and YouTube.

• Analyze creative performance data to extract insights and inform future concepts.

• Script, storyboard, and direct UGC or in-house video ad production.

• Collaborate with media buyers to align creative output with paid media strategy.

• Run structured creative testing frameworks (hooks, angles, formats) and report on results.

• Manage relationships with content creators or video editors to execute on briefs.

Autonomy & Decision-Making

Operates with moderate independence. Assists in the creative brief and testing process with minimal day-to-day supervision. May escalate on high-investment decisions or when navigating brand-sensitive content. Comfortable presenting recommendations backed by data.

Tools & Skills

• Proficient in Meta Ads Manager, TikTok Ads Manager, and Google Analytics.

• Experienced in scripting and storyboarding for direct response video ads.

• Strong grasp of creative testing methodology and performance frameworks.

• Comfortable using project management tools (Asana, Notion, ClickUp).

• Familiar with UGC sourcing and creator management.

• Understanding of US DTC and e-commerce consumer behavior.

Ideal For

• Scaling DTC brands that need a strategic creative partner to own the brief-to-test process.

• Paid media teams that need a creative strategist who can bridge data and storytelling.

Professional with 4+ years of experience.

Key Responsibilities

• Lead end-to-end creative strategy for paid social channels, owning the full funnel from awareness to conversion.

• Build and manage a structured creative testing system to continuously improve ROAS and reduce CAC.

• Define creative frameworks, messaging hierarchies, and angle banks used across the team.

• Present creative performance reviews to clients or senior stakeholders with clear recommendations.

• Mentor junior and mid-level strategists and oversee brief quality across the team.

• Partner with media buying, brand, and growth teams to align creative strategy with business goals.

• Identify creative trends and translate them into scalable, performance-driven concepts.

Autonomy & Decision-Making

Fully autonomous. Owns creative strategy end-to-end without requiring oversight. Comfortable leading client-facing conversations, making high-stakes creative calls, and managing team output. Acts as a thought leader on creative performance within the organization.

Tools & Skills

• Expert-level proficiency across Meta, TikTok, YouTube, and emerging paid social platforms.

• Deep command of creative analytics, attribution, and incrementality testing.

• Experienced in managing creative production pipelines and vendor/creator relationships.

• Skilled in presenting data-driven creative recommendations to executive stakeholders.

• Familiarity with tools like Triple Whale, Northbeam, or other MER dashboards.

• Strong understanding of US consumer psychology and direct response copywriting principles.

Ideal For

• High-growth DTC brands that need a strategic creative leader to own performance creative from concept to results.

• Agencies or in-house teams looking for a senior hire who can build systems, lead teams, and drive measurable impact.