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Performance Content Creator

Performance Content Creators design and produce high-impact static and video ads for paid social campaigns. They combine strong creative skills with performance insights to drive results, especially for e-commerce brands. They adapt content to different platforms and formats, optimizing for each stage of the funnel. Often collaborating with media teams, they align creative execution with business goals.

Salary Ranges

  • Professional with 3-5 years of experience.

    Key Responsibilities

    • Design and produce high-performing static and video creatives tailored for paid social media campaigns.

    • Adapt content to suit various placements, platforms, and formats with performance goals in mind.

    • Collaborate in ideation sessions, contributing creative concepts backed by data and performance insights.

    • Work hands-on with editing software to deliver engaging ads, including transitions, sound sync, and basic motion graphics.

    • Engage directly with clients when needed, maintaining alignment with brand guidelines and campaign objectives.

    Autonomy & Decision-Making

    Comfortable managing full content production cycles with minimal supervision. Can optimize creatives using performance data and platform-specific best practices. May still require guidance on higher-level creative strategy or full client ownership.

    Tools & Skills

    Proficient in Adobe Creative Suite (Photoshop, Premiere Pro, After Effects) and other design/video tools + Skilled in basic motion graphics and advanced editing techniques + Strong understanding of social media algorithms, ad formats, and content trends + Able to interpret performance metrics using tools like Meta Ads Manager and Google Analytics + Familiar with the creative requirements of e-commerce campaigns targeting US audiences.

    Ideal For

    • Brands looking for a results-driven content creator who can elevate paid social performance with high-quality ad creatives.

    • Companies targeting US markets that need a strategic creative partner who understands platform nuances and performance benchmarks.

  • Professional with over +5 years of experience.

    Key Responsibilities

    • Lead the creative development of high-performing static and video ads for paid social campaigns, with a strong focus on conversions and performance at every stage of the funnel.

    • Design, animate, and edit advanced multimedia content, including motion graphics, for diverse platforms and placements.

    • Collaborate closely with media buyers and strategists to align creative with performance goals and business objectives.

    • Own the creative process from concept to delivery, including leading client presentations, reporting on results, and refining content based on performance data.

    • Mentor junior team members and guide creative ideation sessions to ensure strategic alignment and innovation.

    Autonomy & Decision-Making

    Fully autonomous in managing creative projects, client communications, and performance optimization. Plays a strategic role in shaping creative direction and contributes to broader marketing discussions. May delegate or deprioritize repetitive or lower-level tasks to focus on strategic initiatives and high-impact work.

    Tools & Skills

    Expert in Adobe Creative Suite (Photoshop, After Effects, Premiere Pro) and animation tools + Advanced video editing and motion graphics capabilities + Strong analytical understanding of ad performance metrics and creative testing + Deep knowledge of US e-commerce market and paid social platforms (Meta, TikTok, YouTube, etc.).

    Ideal For

    • Brands seeking a strategic creative leader who can deliver standout performance-driven content tailored to the US market.

    • Companies that need a senior-level partner to lead ideation, execution, and reporting with minimal oversight while mentoring teams and driving results across channels.

Key Factors that impact Salary and Seniority

  • Previous US experience.

  • Experience creating ads for e-commerce.

  • Ability to handle end-to-end execution of performance creatives.

  • Additional skills such as motion graphics, animation, copywriting, or creative strategy.

  • Specific skills on video editing, graphic design, or analytic software. 

  • Ability to manage a larger workload and lead creative processes as seniority increases.

Alternative names for this role

Paid Social Content Creator

Performance Marketing Creative

Growth-Focused Content Creator

Digital Ad Creative Specialist

Performance Designer

Performance Creative Strategist

Senior Ad Creative Lead

Creative Lead – Paid Social

Creative Producer – Performance Marketing

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Meet some of our exceptional Performance Content Creators


Click on the CVs below to view the full CVs and portfolios (if applicable).

These are just a few examples of the outstanding quality and experience of our talent. If you want to hire someone like this, get in touch and we’ll start the process as soon as possible.

Maria | $2,500/mo

  • Maria is a Mid-Level Performance Content Creator with a strong background in video editing and content production for paid social campaigns on platforms like Meta and TikTok. She’s skilled in creating UGC-style content and strategic digital ads that drive engagement, enhance brand visibility, and boost campaign performance.

Ernesto | $3,000/mo

  • Ernesto is a Video Editor and Graphic Designer hired as a Mid-Level Performance Content Creator. He is driven by creativity and a passion for advertising and multimedia design. He has experience creating engaging content for social media.

Daniela | $3,500/mo

  • Daniela is a Senior Performance Content Creator specializing in high-impact video and static ads for platforms like Meta, TikTok, and YouTube. With a strong background in performance analysis, she optimizes creative based on key metrics and collaborates closely with UGC creators. She’s skilled at crafting compelling scripts that align with brand goals and brings additional expertise in animation and motion graphics to elevate content quality.

Lucia | $3,500/mo

  • Lucia is a Senior Performance Content Creator, Video Editor, and Graphic Designer with experience crafting high-converting ad creatives for global e-commerce and consumer brands. She specializes in editing UGC content, developing static and motion ads, and repurposing assets to effectively reach diverse audiences across platforms.

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