Grow faster with Proppel
How we helped Spacegoods build a 5-person creative team in LATAM to test more and ship faster
Spacegoods is a fast-growing functional wellness brand. Creative output sits at the heart of how they reach new customers, test new angles, and keep growing.
As they scaled, they needed to move faster on content without giving up the quality bar their agency partners had set. Here's how we helped them.
The Challenge
Spacegoods had been relying on agencies for most of their creative work. Agencies got the job done, but every test, every iteration, every new angle had to go through a queue.
For a brand that lives or dies by how many creative angles it can test, that pace wasn't fast enough. They needed an in-house team that could ship daily, work tightly with the marketing team, and move at the speed of paid social, without losing the quality their agencies were delivering.
Hiring locally at that scale would have been expensive, and freelancers were inconsistent. They needed a smarter path to building creative capacity at speed.
The Solution
Proppel partnered with Spacegoods to build out a full creative team in LATAM. We sourced, vetted, and benchmarked salaries against the market so they could hire creative talent at a fraction of local rates, without compromising on quality.
Across the engagement, we placed:
👉 Two Video Editors
👉 A Graphic Designer
👉 A Digital UX/UI Designer
👉 A 3D Render Artist / AI Designer
The in-house team plugged in alongside their existing agency partners. Agencies still handle the bigger campaign work. The internal team handles the day-to-day, the quick turnarounds, and the testing volume paid social demands. The two now complement each other rather than compete.
The Results
With the in-house team in place, Spacegoods can now test more angles, faster. They're not waiting on agency timelines for iterations, and their marketing team has creative capacity sitting right next to them.
The hires have stuck too. Their longest-standing hire just celebrated her one-year anniversary, with the rest of the creative team scaled around her.
Five hires made through Proppel so far, and a creative engine that can keep pace with the brand's growth.
Don’t just take our word for it…
We’ve had a brilliant experience working with Proppel. They’re consistently quick, responsive, and really understand what we’re looking for as a business.
The quality of candidates has been high across the board, and they’ve delivered people who genuinely match our expectations, both in skill and culture fit. We’ve now made over four hires through them, and it’s been great to see that our longest-standing hire has just celebrated her one-year anniversary with us.
The whole process has felt smooth and well-supported from start to finish, and they’ve been a reliable partner as we’ve scaled the team.
Naomi Peh Haeger — Creative Strategist at Spacegoods
