Grow faster with Proppel

How we helped Loyalty Clubs build a 10-person team in LATAM and save over $750,000 a year

Loyalty Clubs is a membership-based benefits company focused on bridging the gap between everyday people and leading brands across the United States and Canada. Their mission is to deliver exclusive benefits and rewards to consumers while driving engagement for partner businesses.

As Loyalty Clubs scaled, they needed dedicated full-time support across tech, marketing, creative, customer service, and finance, but faced rising hiring costs and stretched internal bandwidth.

Learn how we helped them build a team in LATAM and save over $750,000 a year in salaries.

The Challenge

Loyalty Clubs faced a common growth barrier: They needed to rapidly hire across multiple disciplines to support their fast-growing business.

They wanted full-time dedicated team members who could work US hours, but US-based salary expectations were unsustainable at scale. They needed a partner who could source and vet exceptional remote talent in LATAM that could integrate seamlessly with their US operations.

Thatโ€™s when they reached out to Proppel.

The Solution

Proppel partnered with Loyalty Clubs to implement a LATAM hiring strategy built for growth and long-term success. We handled every stage of the recruitment cycle, including role definition and salary benchmarking, targeted sourcing across our LATAM talent pool and beyond, screening and interviewing top candidates, and providing guidance during the whole process.

So far, weโ€™ve successfully helped Loyalty Clubs hire 10 full-time team members across key functions, all working in alignment with the companyโ€™s US leadership team.

Loyalty Clubs expanded its team with hires across these roles:

๐Ÿ‘‰ Shopify Developer

๐Ÿ‘‰ Senior Accountant

๐Ÿ‘‰ Customer Service Agent

๐Ÿ‘‰ Paid Media Specialist

๐Ÿ‘‰ Email Marketer

๐Ÿ‘‰ UX/UI Designer

๐Ÿ‘‰ Video Editor

๐Ÿ‘‰ Graphic Designer

Each hire joined as a full-time contractor, deeply embedded into Loyalty Clubsโ€™ workflows and strategic initiatives, without the cost of a traditional US-based employee.

The Results

By hiring in LATAM with Proppel:

  • 10 full-time hires were added across technical, creative, marketing, and support functions

  • Over $750,000 saved per year compared to US-based salaries

  • Faster hiring timelines than typical US recruitment

  • Team members aligned with US time zones

  • Low turnover and strong long-term retention were achieved

This strategic shift enabled Loyalty Clubs to scale operations without compromising on quality or culture.

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