Grow faster with Proppel
How Pvolve scaled their operations by building a top-tier LATAM team and reducing salary costs by 80%
Pvolve is a fast-growing fitness brand with studios and customers across the United States. As the business continued to scale, their leadership team needed to expand both operations and marketing capacity to support studio growth, brand visibility, and customer retention.
Rather than hiring exclusively in the U.S. at high costs, Pvolve explored building a distributed team in Latin America without compromising on quality, communication, or speed.
Here’s how we helped them.
The Challenge
Pvolve was growing across multiple fronts at once. They needed support in:
Project management to keep initiatives moving and teams aligned
Studio marketing to drive local awareness and performance
Creative production to support ongoing content needs
Lifecycle marketing to improve retention and customer engagement
Design support to keep brand assets consistent and on-brand
Hiring these roles locally in the U.S. would have been slow and expensive. Freelancers lacked consistency, and their internal team was stretched thin.
Pvolve needed full-time, reliable talent who could integrate into their existing workflows, work U.S. hours, and help them scale efficiently.
The Solution
We partnered with Pvolve to help them recruit a cross-functional team based in LATAM, tailored to their exact needs across these roles:
👉 Project Manager
👉 Studio Marketing Manager
👉 Video Editor
👉 Lifecycle Marketing Specialist
👉 Graphic Designer
Proppel handled the entire hiring process end-to-end: Sourcing and vetting experienced LATAM talent with proven track records, assessing communication skills, cultural fit, and ownership mindset, ensuring time zone alignment with their US team, supporting salary benchmarking and more.
This approach allowed Pvolve to quickly build a well-rounded team covering both operations and marketing at a fraction of the cost of equivalent US-based hires.
The Results
With their LATAM team in place, Pvolve was able to:
Hire 5 full-time specialists across marketing and operations
Scale execution across projects, studio marketing, and content production
Improve consistency across brand, campaigns, and studio-level initiatives
Increase output without increasing internal workload
Significantly reduce hiring and payroll costs compared to US hires
Build a long-term team aligned with their growth plans
The LATAM team is now fully embedded in Pvolve’s day-to-day operations, supporting both strategic initiatives and execution, allowing them to save over $300,000 per year.