Grow faster with Proppel.
How Cheers reached +200M views on TikTok with a team of video editors based in LATAM
Cheers, a supplements brand focused on helping people feel better after drinking alcohol, wanted to supercharge their growth on TikTok. They had the brand vision and creative direction, but needed a scalable, cost-effective way to produce high-performing video content at volume.
Here’s how we helped them find exceptional talent in LATAM to reach their goals.
The Challenge
Cheers knew TikTok was a massive opportunity to connect with a wider audience and grow their brand organically and with TikTok ads, but they didn’t have the in-house editing bandwidth to meet the demands of the platform’s fast-paced content cycles.
Hiring locally was expensive, and working with freelancers lacked consistency, so they decided to build a team of video editors in LATAM to help them with this.
“Our 4 AMAZING video editors come up with ideas, make even ugly shoots look amazing, and have helped discover a way of editing videos that convert like crazy.”
Brooks Powell – CEO at Cheers
The Solution
We partnered with Cheers to help them find a dedicated team of 4 full-time video editors based in LATAM. These editors fully integrated into Cheers' creative workflow once they joined the team, handling all execution and participating in ideation and strategy.
We handled the sourcing and vetting of candidates from our extensive talent pool, ensuring that Cheers only received the best of the best, so they could focus on growing their business.
They initially hired two video editors, but came back for two more after seeing the incredible skill and work ethic of our candidates, who integrated seamlessly into their team culturally as well.
These hires provided rapid support and delivered results immediately for the Creative team. They supported creative testing and ad development, all at a fraction of the cost of hiring U.S.-based employees.
The Results
By partnering with Proppel, and with this LATAM-based team in place, Cheers:
👉 Hired 4 exceptional video editors (as well as a Community Manager and a Webflow Developer).
👉 Saw multiple videos go viral on TikTok, with total views surpassing 200 million.
👉 Increased their followers to +28K on TikTok.
👉 Accumulated over 1.7M likes on TikTok.
👉 Is currently saving over $350,000 in salaries annually, reducing their content production costs significantly.
Cheers proved that you don’t need a massive budget or a local team to win on TikTok. With the right partners and processes in place, it’s possible to unlock massive growth. See the results for yourself on their TikTok here.
Want to achieve the same results? Get in touch.
Get in touch via our website form and our team will get back to you to get started as soon as possible.
Don’t just take our word for it…
“Proppel understood our need from the start and matched us with some incredible candidates at salaries that allowed us to scale. We highly recommend Proppel for anyone who is looking to scale fast and find top vetted talent!"
Dalia Steichen — Creative Director at Cheers
